Earthlite® Unveils Intentional Wellness Brands®:A Strategic Platform for Purpose-Driven Products & Services to Expand the Impact of Global Wellbeing
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Vista, California June 8, 2026 – Earthlite LLC, the world’s most trusted provider of spa and wellness equipment, today announced the naming of its operating group as Intentional Wellness Brands (IWB), a purpose-driven organization focused on supporting and scaling a collection of globally recognized businesses dedicated to enhancing wellbeing and longevity.
IWB provides a solid platform empowering its current portfolio of trusted brands – including: Earthlite®, Living Earth Crafts®, Continuum®, and TARA® Spa Therapy — with strategic leadership, operational resources, and long-term investment while strengthening and building on the unique identity and craftsmanship that define each brand.
IWB’s current brands and potential investments align with three core commitments:
- Operational Excellence: Prioritizing sustainable manufacturing, craftsmanship, innovation, responsible stewardship and exceptional customer service.
- Human Impact: Designed to support resilience, improve longevity and health span for their target customers while also creating measurable value for employees, partners, and the communities they serve.
- Planetary Health: Sustainable and ethical business practices, using environmentally conscious materials and durable product design to support long-term global sustainability.
“Our mission is to build a platform that empowers great wellness businesses to grow while preserving the authenticity and craftsmanship that made them successful in the first place,” explains Rod Derifield, Chief Executive Officer of Intentional Wellness Brands. “By investing with a long-term mindset and supporting our brands with strong leadership and resources, we aim to expand the impact our products and clients have on global wellbeing.”
IWB’s purpose-built portfolio includes trusted businesses whose products, equipment and solutions support wellness professionals, healthcare providers, home consumers and institutions committed to healing, self-care, and improving lives. Guided by a culture of collaboration and accountability, IWB fosters leadership development and continuous improvement across its organization while encouraging exploration and innovation in the spa, wellness and healthcare markets.
Jim Chenevey, Chief Innovation Officer of Intentional Wellness Brands adds, “Our role is to build the operational and technological foundation that allows each brand to thrive. By connecting our companies through shared capabilities, modern systems, data-driven insights, and emerging wellness technologies we can accelerate innovation, improve customer experience, and help our teams deliver exceptional wellness solutions to the customers they serve.”
Specialties of current brands in the IWB Portfolio include:
“Intentional Wellness Brands represents a powerful opportunity to better serve the wellness industry,” said Mia Kyricos, IWB Board Member and Chief Wellness Officer of Kyricos & Associates LLC, a strategic advisory firm dedicated to the business of wellness. “These brands have built deep trust with wellness professionals around the world through quality, authenticity, and purpose. By combining exceptional brands, strong leadership, and disciplined execution, IWB is building a platform capable of powering the future of wellness.”
About Intentional Wellness Brands (IWB)
Intentional Wellness Brands (IWB) is the operating foundation of a collection of purpose-driven wellness businesses — including Earthlite®, Living Earth Crafts®, Continuum®, and TARA® Spa Therapy — dedicated to enhancing global wellbeing and longevity. IWB supports its companies through leadership, shared expertise, and long-term investment, building on each brand’s unique strengths while fostering sustainable growth and
innovation.
