WELLSurvey™ 2.0 Reveals Fundamental Shift in the Pursuit of Healthier Lifestyles: From Wellness Activities to Integrated Wellbeing Ecosystems 

Los Angeles, May 7, 2026 – Today, Civano Advisors and Yesawich Holding announced the release of WELLSurvey 2.0, a comprehensive, transatlantic probability survey that revealed a fundamental shift in how consumers define, pursue and elevate their health. The findings point to a clear evolution: wellness is no longer the goal—wellbeing is. Defined as the outcome that derives from the alignment of physical, mental, emotional, social, financial, and environmental factors, wellbeing has emerged as the desired outcome and is more closely associated with quality of life and long-term health than wellness. 

Conducted with a total of 2,648 adults from the United States, United Kingdom, and Germany in November 2025, WELLSurvey 2.0 advanced and expanded the examination of the same subjects surveyed in WELLSurvey 1.0, published in 2024. 

Key findings from the survey include:  

Consumers no longer judge their health solely by physical performance or speed of recovery, but increasingly by their sense of balance, resilience and overall emotional state—by how “hopeful, joyful and energized” they feel. 

While participation in fitness, spa and/or other wellness activities is now nearly universal, consumers increasingly view these activities as inputs into a broader, integrated wellbeing ecosystem.  

Consumers are no longer seeking isolated offerings. Rather, they are seeking coherent, integrated products, services, and experiences that align with their broader lifestyle choices and goals, deliver both functional and emotional benefits, and endure over time.  

WELLSurvey 2.0 revealed the emergence of a cohort of adults aged 25-44 in all three countries with shared attitudes, beliefs, and behaviors related to their health. Labeled WELLZoomers™, the survey revealed that 95% exercise regularly; 79% track and monitor their health metrics; 71% use wellness, spa or therapeutic practices on a regular basis; and 21% are interested in visiting a health-focused resort within the next 12 months. 

Consumer engagement with health-oriented hospitality brands is strong, but brand differentiation is weak. When all respondents were shown the names of 36 health-oriented hospitality brands and asked to identify which they would prefer to visit on a future trip, fully 53% stated “none.” Six Senses and Canyon Ranch were cited most frequently, yet by only 10%. 

As wellbeing becomes the desired outcome for more adults, building consumer trust in the products, services, and experiences promoted to achieve this outcome is imperative. Brands promoted as “clinically proven,” “recommended by a scientist or medical professional” or “evidence-based” are viewed as most trustworthy. 

Fewer than half of respondents considered information posted on 17 popular social media platforms reliable. 

Visit https://civanoadvisors.com/wellsurvey/ for a copy of the survey or contact Kevin Kelly at [email protected], +1-520-661-1064. 

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About WELLSurvey™ 2.0 

WELLSurvey™ 2.0 was conducted in November 2025. The probability survey was conducted with 2,648 adults aged 25–74, 51% female/49% male, in the United States (n=1026), United Kingdom (n=804), and Germany (n=818). All respondents fell within the top half households defined by annual household income in their respective countries. The research examined the attitudes, behaviors, beliefs, and intentions of adults related to wellness, wellbeing, and longevity. It was preceded by the publication of WELLSurvey™ 1.0 (US respondents only) in 2024. 

About the Authors 

Kevin Kelly is CEO of Civano Advisors and a former executive with Canyon Ranch, Sensei, Civana, and Two Bunch Palms. 

Peter C. Yesawich, Ph.D. is Chairman of Yesawich Holding, Co-founder of international marketing services firm MMGY Global, and former Chief Growth Officer of Cancer Treatment Centers of America.